We were hired by Alaska Airlines, in association with Recurly, to fully integrate their subscriptions services and build their application process.

UX

DEV

API

Problem

Alaska Airlines works with Recurly for customer subscription management, but they still needed a way to capture subscribers, link accounts with their rewards program, manage their onboarding, upsell third party insurance, connect them to their new benefits, and integrate everything with their internal records.

Solution

Virgo Integration's developers, UX specialists & PMs collaborated with the Alaska Airlines and Recurly teams to craft a seamless subscription flow that fits effortlessly with alaskaair.com. Customers are onboarded, automatically integrated with internal and third party databases, and instantly rewarded discounts and benefits through email. This automated system requires no engagement from Alaska Airlines employees, and provides all recorded analytics to their dashboard.

Integrated Elements

Subscription flow, the Alaska Access product, Alaska Airlines Atmos rewards program, Allianz travel insurance, Recurly subscriber management & the Alaska Airlines internal database.

Subscription flow, the Alaska Access product, Alaska Airlines Atmos rewards program, Allianz travel insurance, Recurly subscriber management & the Alaska Airlines internal database.

Laptop with several examples of working UX designs

Alaska Flight Pass UI for subscription options

Alaska Flight Pass integrated with awards program

Alaska Flight Pass integrated with travel insurance

Alaska Flight Pass checkout UI

Alaska Flight Pass confirmation email

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© 2026 Virgo Integrations · All rights reserved

Let's Connect

Interested in a Free Stack Review?

Tell us about your software tools and any process friction. We'll map your current setup, spot the gaps, and give you a clear picture of what's fixable. No commitments or cost necessary.

Reach Out Any Time With Questions.

© 2026 Virgo Integrations · All rights reserved

Let's Connect

Interested in a Free Stack Review?

Tell us about your software tools and any process friction. We'll map your current setup, spot the gaps, and give you a clear picture of what's fixable. No commitments or cost necessary.

Reach Out Any Time With Questions.

© 2026 Virgo Integrations · All rights reserved